Google Analytics for Tracking Google Base (Froogle) Visitors
Posted by reviews on Dec 3, 2007
For those of us that sell products via an ecommerce site, you probably are familiar with Google Base (formerly Froogle) where you can list your products on Google Product Search. You may wonder if you are getting many visitors from Google Base. You will likely get visitors if your pages are fairly well designed in Google Base and the pricing and attributes are good. The question would be; how does one track Google Base visitors using Google Analytics?
Google has an answer on their Official Google Base Blog, however their advice is odd and a pain in the arse at best, and very bad advice at worst. Their answer is to create another page just for the Google Base visitors, thus creating duplicate content, which contradicts Google’s own webmaster guidelines. Nice.
Regular landing page: http://example.com/page1.html
Unique Base landing page: http://example.com/page2.htmlBy creating two versions of the same page on your website and submitting the unique landing page URLs to Base, Google Analytics can show you exactly how much traffic is being sent to your website from Base. Just make sure to include the unique landing page URL in the link attribute of your bulk upload file.
A much, much better answer was supplied by Scott Horne over at WebProNews. They even provide great graphics to help you. He suggests adding a query string to the end of the url link in Google Base, such as ?ref=base.
It would look like this: http://www.example.com/nifty-product.html?ref=base
You would then log into Google Analytics, go to the specific domain, go to Content, Top Landing Page, and do a search for ref=base.
Very simple!
Highest Quality Promo Items!
Posted by reviews on Dec 3, 2007
The fact that practically all kinds of products may be distributed freely in promotional aims is not a secret to anyone. You always should or even must be aware that some products of your market are distributed very often as freebies!
Promotional products are still in great demand and if you ignore this, your items may become inconsequential and even work against you. Time is not a fixed phenomenon - lifestyles change, we do change with them as well as promotional items or show gifts. The usual calendars and drinkware that were used let’s say 30 years ago have undergone huge transformation - they become more handy and more individualistic. In order to find out what holiday gifts your target audience requires you are to consider their tastes. You should invest quite a bit in promo items they will likely never let you down.
Do not learn from others’ mistakes! This is a golden rule: Spend more on satisfying your client than saving on him. Do not just sell or give out tiny things that will sooner or later be thrown out from the office, car or home. Be creative if you still want to be a major player on your market.
Do You Need to Advertise Your Promotional Products?
Posted by reviews on Dec 2, 2007
There is an excellent resource for advertising promotional products at Get Your Promotional Products.com. They are basically a one-stop shop for information and links to businesses that sell promotional products, such as promotional bags, buttons, magnets, Frisbees, and even umbrellas. All businesses are challenged with getting potential customers to visit their place of business. One of the more effective ways to do this is to give away, sell, or award people with items emblazoned with your logo. Rather than pay for advertising on the internet, radio, or in print, you can provide your customer with an almost constant reminder of the service that you offer. They even offer discounts at a growing list of merchants.
Another great feature of the site is that they have reviews of the businesses that offer promotional products for other businesses. If you’re having difficulty choosing between two or three, you can quickly narrow it down based upon the reviews from others. To my knowledge, Get Your Promotional Products.com is the only site out there offering reviews of such businesses.
So, if you are in the business of selling promotional items or looking for someone to sell you promotional items, then you should consider advertising the promotional items with Get Your Promotional Products.com!
The BIGGEST Search Engine Optimization Mistakes
Posted by reviews on Nov 28, 2007
There are arguably many, many mistakes that could be made as far as Search Engine Optimization (SEO) is concerned, however I am listing some of the biggest and most common mistakes.
- Poor website linking structure
- It is very important to have complete (or almost complete) internal linking between the pages within your site. They are almost as important as having relevant external backlinks.
- Wrong Keywords
- Try to avoid poorly chosen keywords for your pages. Especially ones that people would not use in their search.
- Wrong Page Title
- Not using a sitemap to direct the search engines to the preferred pages
- No ‘H Tags’
- No ‘Alt Tags’
- Poor URL Format
- Too long of a url
- Too many numbers
- Irrelevant keywords
- Canonical url’s
- Not enough original content
- Emphasis on original
- Lack of Content Keywords
- No Text Navigation
- No deep linking
- Wrong Meta Description
- Wrong Meta Keywords
Very interesting Article at SiteSalary.com About PortalFeeder v2.0
Posted by reviews on Nov 25, 2007
PortalFeeder v2.0 is desktop software that you would use to help manage your websites. Most importantly, it is WordPress-friendly and offers seamless integration.
It is loaded with features, including a keyword research tool, template management, content import, free article search for additional content, product review integration, built in ClickBank search, Ebay RSS feed support, and a directory. I love the fact that this offers tools for Affiliate Marketers. With careful search engine optimization (SEO) and built-in desktop support with this wonderful program, you can start making money in a very short period of time.
There is much more so you will want to read about it. It also includes Blog Automation tools that allow your site to add content automatically. It also includes helpful tools to make your blog posts stand out, as ProBlogger mentions. All in all, this looks like an excellent tool for anyone trying to make money on the internet!
StumbleUpon: Improving Your Fan Network and Increasing Traffic
Posted by reviews on Nov 15, 2007
StumbleUpon is a wonderful thing. You can find all sorts of sites, pages, photos, videos, and games that would otherwise go unnoticed or not found when using your typical search engines. Use the Search in StumbleUpon and you can find gems of sites that you would very likely not find, as they could be buried deep into the pages of Google or Yahoo!.
Another benefit of StumbleUpon is the amount of traffic that can find your pages and sites. If you have something that you would like shared, you can add it to StumbleUpon when you or another stumbler discovers it and reviews it. From that point on that page, image, or video is on the StumbleUpon network.
This leads us to the next point.
Ways to improve your network of Fans:
- Create a StumbleUpon blog and have thoughtful, entertaining, funny, or simply fun content.
- Use the StumbleUpon PhotoBlog It! option to blog about a great photo that you have found. Do this by Right-clicking on the photo and choose StumbleUpon PhotoBlog It! Then comment on the photo you have found.
- Join various groups, such as Stumblers, StumbleUpon, or StumbleUpon Tweaks and Tricks (to improve your StumbleUpon layout and add features!)
- Read the StumbleUpon tweaks on The Prawn website.
- Also, you can improve you chances of meeting other like minded people by adding various interests to your profile. There are tons of interests to choose!
Interesting Blogs to read about StumbleUpon:
SEO MegaCorp: An SEO Company Based in India
Posted by reviews on Nov 11, 2007
Today I took a close look at an SEO company based in India called SEO MegaCorp. Being that I am reviewing an SEO consulting website, I decided to look at things such as keyword density and other on-page search engine optimization concerns. I can say that they have done an excellent job so far. Their top words are: SEO, megacorp, search engine, optimization. They also offer SEO services, an SEO news blog, a forum, articles, and tools. The domain is fairly new so it is difficult to check their Search Engine Results Page (SERP). I believe they are on the right track. On top of the above mentioned, they also offer website design and development.
The design of the various pages of SEO MegaCorp is simple, yet pleasing to the eye. I do think that the difference in color and basic design between the blog and the main page should be matched up, as the blog currently has a blue and white theme, whereas the main page has a green and white theme.
They do have a growing list of testimonials from happy customers to attest to their performance and customer service. One thing that impressed me was their published Code of Ethics. I think it’s important to state this and follow through on it.
Here’s part of their message:
Our fundamental company values stem from understanding that our successis tied with success of our clients.
I could not agree more with their principles! So, if you are looking for an excellent company to help you with your website, definitely consider SEO MegaCorp as an option.