Forums That Allow Signatures
Posted by reviews on Nov 2, 2007
Giorgos over at Geoland.org has compiled an excellent list of SEO and Webmaster Forums that allow signature (sig) in your forum posts. He breaks it down further by forum name, Alexa rank, PageRank, number of allowed links in the sig, number of posts required before being allowed to include a sig with URLs, whether or not the forum is nofollow, and if it allows RSS feeds. It’s a great list!
Here’s the site: Geoland.org
As you probably know, this is a good way to build backlinks while you post. If you do this on a forum that is NOT nofollow, the “link juice” will be passed to your site.
Not only that, but you could take part in the Adsense Revenue Sharing of certain forums, including Digital Point and NamePros. All in all, it could be a win-win situation for the specific forum as well as the person posting. Of course, the main benefit is that you can learn something by taking part and may be able to help someone else learn too.
The Best Free SEO, Marketing, PPC Tools
Posted by reviews on Sep 6, 2007
Below is a list of the best tools on the internet for SEO, internet marketing, PPC (pay-per-click) and webmaster related needs.
Backlinks (who is linking to you):
Domain Pop Backlink Checker - This is probably the best backlink tool out there. It sorts by site, so if you have sitewide backlinks, you won’t have to look at pages and pages of backlinks from the same site. Fantastic!
Key Words (helpful for PPC - Adsense, YPN, etc):
Google Key Word Tool - You can’t beat Google’s own keyword tool!
Assortment of Web-based Tools
SEOChat - On left side
Browser based tools:
–Firefox Plugins–
Smart Pages plugin - Very handy tool!
SEOQuake - shows nofollow links, along with much more
Niche Watch Tool - Excellent tool for studying keywords. As it states, “This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.”
SearchStatus - Also shows nofollow links, plus much more
Alexa Sparky - Official tool for Alexa. Displays a nice graph along your bottom task bar. Also, helps to boost your Alexa rank (not very relevant unless you sell blog posts)
Search Engine Optimization and Marketing Terms and Acronyms
Posted by reviews on Aug 31, 2007
302
Adsense
Algorithm
Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:
< a href=”http://www.reviewerofsites.com/” >This is the anchor text< /a >
ATW
- AlltheWeb (search engine)
Authority
A website that is considered by Google or other search engines to be trusted and usually given a high PageRank.
BackLink
A web page that has a hyperlink to one of your pages, usually the home page.
B2B
Business to Business
Blog
BOT
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
BOTW
Best Of The Web (Directory)
- Cache
- CAPTCHA
- Completely Automated Public Turing Tests to Tell Computers and Humans Apart
Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Canonicalization
Click Fraud
Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.
- Content
- Context
- Relevance of one element of a web page’s content to other elements of web page’s content.
CPL
- Cost Per Lead
- CPM
- Cost Per Thousand
- CPS
- Cost Per Sale
- CPC
- Cost Per Click (Google’s PPC Program)
- CTA
- Content Targeted Adverstising - It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
- CTR
- Click Through Rate
- CVC | CVC2
- Card Verification Code
Data Center
Dedicated Server
Deep Link
A hyperlink from another website that is pointing to one of your website pages, other than the home page.
Directory
A web directory lists web sites by category and subcategory.
- DMOZ
- Directory MOZilla (a directory)
- DNS
- Domain Name System
Domain Name Doorway Page
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Duplicate Content
Dynamic IP
EPC
- Earnings Per Click
FFA
Free For All - FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
- GAP
- Google Advertising Professionals
- Google (a search engine)
- HTTP
- Hypertext Transfer Protocol
- HTTPS
- HyperText Transfer Protocol Secure
- IBL
- Inbound Link (see Back Link)
- KDA
- Keyword Density Analyzer
- KEI
- Keyword Effectiveness Index
- Keyword/Keyphrase
- Keywords are words or terms which are used in search engine queries. Keyphrases are phrases consisting of multiple words that are used in search engine queries.
- Keyword Stuffing
- Keyword stuffing refers to the practice of adding (many) keywords to a web page for the benefit of influencing how a search engine ‘perceives’ the page. This is not for the benefit of human visitors.
Link Building
The process of finding or acquiring backlinks to your website or sites.
Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity.
Link Juice
Link Popularity
Long Tail
LS
- LookSmart (a PPC Directory)
- LSA
- Latent Semantic Analysis
- LSI
- Latent Semantic Indexing
Matt Cutts
Google Employee in charge of preventing or limiting SPAM in the Google search engine results pages. His blog.
- Monetize
- Nofollow
- Noindex
- OBL
- Outbound Link
Organic Results
Page Rank (or PageRank)
PageRank is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
PFI
Pay For Inclusion
- PPC
- Pay Per Click
- PPR
- Pay Per Rank
- PPV
- Pay Per Visitor
- PR
- Google PageRank™ is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
- PR0
- PageRank Zero - the lowest actual PageRank given by Google.
Proxy
- PSA
- Public Service Ad
- PubCon
- Reciprocal Link
A two way hyperlink between websites.
Robots.txt
- Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
- SEM
- Search Engine Marketeer
Search Engine Marketer
Search Engine Marketing - SEMPO
- Search Engine Marketing Professional Organization
- SEO
- Search Engine Optimization
Search Engine Optimizer - SEP
- Search Engine Placement
Search Engine Positioning
Search Engine Promotion - SERPs
- Search Engine Results Pages
- SEs
- Search Engines
- SES
- Search Engine Strategies (a conference)
- SEU
- Search Engine Usability
- Sitemap
- Shared Server
- SMM
- Social Media Marketing
- SMO
- Social Media Optimization
Snap shot
SPAM
- Sites Positioned Above Me
Spamdexing
Spamdexing was describes the efforts to spam a search engine’s index.
- Spider
- Also called a bot (or robot). Spiders are software programs that can scan the web, normally following hyperlinks (links) throughout a website (via internal links) and to other websites (via external links). They have many different purposes, including indexing web pages for search engines to finding e-mail addresses for email spammers.
- SSL
- Secure Socket Layer
Static IP
An IP address that does not change.
Subdomain
- Text Link
- TLD
- Top Level Domain
- TOS
- Terms of Service
URI
Uniform Resource Identifier
URL
Uniform Resource Locater
W3C
- World Wide Web Consortium
- Webmaster Tools
- Wikipedia
- A is a multilingual, web-based, free content encyclopedia project, operated by the Wikimedia Foundation, a non-profit organization. It is the largest, most extensive and fastest growing encyclopedia currently available on the Internet.
Y!
- Yahoo! (a directory)
10 Great Ways to Build Backlinks
Posted by reviews on Aug 27, 2007
Building links is an important part of online marketing, as it can direct targetted traffic to your site, but also improve your ranking on the three main search engines (Google, Yahoo, and MSN (Live)). It can also increase your PageRank, which is helpful toward how you appear in the Search Engine Results Pages (SERP). More likely though, it will help you if you happen to sell text links or blog posts. There are many ways to build links and here are just a few.
1. Submit Press Releases. A simple press release about your website’s launch can be released to several PR websites, who will then distribute it to various online news sites.
2. Reciprocal Links with Similar Websites. It is very important that you only exchange with sites that are highly related to your content. Google is stating that they view link exchanges as schemes to be avoided. You may not get much of value, other than potential targetted traffic. You can find link partners by emailing them directly or searching through webmaster forums, such as Digital Point Forum.
3. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. It is very important that you do not spam the comment section. Likely, the comment will be blocked or not approved. This will increase the likelyhood that the webmaster will implement ‘nofollow’ on their site and further comments will be of little or no value. Instead, write a relevant comment. Try to avoid using keyword names in place of your name when commenting. This will probably cause the moderator to not allow your comment. Again, if the comment is set to nofollow, the link will not count for most search engines.
4. Social Bookmarking/Voting Websites. Various social voting websites, such as Netscape or Digg have a high PageRank and can direct a lot of traffic your way. This is especially true if you publish content that is particularly interesting.
5. Forum Signatures. Sign up for as many forums of related content as you can find and that are active. Emphasis should be placed on forums that allow signature links, especially if they are not nofollow.
6. Create a Tool, Theme or Widget. Write or pay someone to write a useful tool and host it on your site. It could either reference your site in the widget, thus creating a backlink, or users may like it so much that they will link to it from their site or forum posts. Designing Wordpress or similar themes and placing your link in the footer is a great way of creating backlinks, as webmasters use them for their sites.
7. Submit your web site to Web Directories. This can be a very monotonous process, however it can possibly net you several hundred backlinks. An alternative would be to hire someone to manually submit your site to directories. The main ones to consider paying for would be Yahoo Directories and BOTW.com. You can also try to get it added to the DMOZ, but this can take 1-2 years!
8. Article Submissions. Write articles on your niche topic and submit them to article directories. At the footer of these articles would be your backlink. There is the potential that you will get some targetted traffic also from the readers of your articles, as they are published on related websites.
9. Blogs on Other Blog Platforms. Use your blogs or hire/find others to mention your site on their blog. You may get some targetted visitors and it will count as a backlink. In other words, if you have a network or simply one blog, you can link to your other sites. Another option is to find other bloggers and get them to do a blog post about your site. There are many people that will blog for a fee. Take a look at Payperpost.com, for example.
10. Squidoo Lenses. Making a Squidoo Lens is an easy process that could earn you some extra money, but more importantly, it counts as a backlink. A Squidoo Lens is basically a one page website that you can easily design via their helpful Squidoo Lens wizard. Your Squidoo Lens can be used to talk about a topic that you enjoy, a business, or a product. In addition, you can reference Amazon or Ebay products and earn a commission. You can then build links back to your site or sites from your lenses.