302
Found – The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
304
Not Modified – If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.
307
Temporary Redirect – The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.
400
Bad Request – The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
401
Unauthorized – The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.
403
Forbidden – The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.
404
Not Found – The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.
410
Gone – The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.
500
Internal Server Error – The server encountered an unexpected condition which prevented it from fulfilling the request.
501
Not Implemented – The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.
Adsense
Algorithm
Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:
< a href=”http://www.reviewerofsites.com/” >This is the anchor text< /a >
ATW
- AlltheWeb (search engine)
Authority
A website that is considered by Google or other search engines to be trusted and usually given a high PageRank.
BackLink
A web page that has a hyperlink to one of your pages, usually the home page.
B2B
Business to Business
Blog
BOT
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
BOTW
Best Of The Web (Directory)
- Cache
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- CAPTCHA
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- Completely Automated Public Turing Tests to Tell Computers and Humans Apart
Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Canonicalization
Click Fraud
Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.
- Content
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- Context
- Relevance of one element of a web page’s content to other elements of web page’s content.
CPL
- Cost Per Lead
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- CPM
- Cost Per Thousand
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- CPS
- Cost Per Sale
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- CPC
- Cost Per Click (Google’s PPC Program)
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- CTA
- Content Targeted Adverstising – It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
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- CTR
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- Click Through Rate
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- CVC | CVC2
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- Card Verification Code
Data Center
Dedicated Server
Deep Link
A hyperlink from another website that is pointing to one of your website pages, other than the home page.
Directory
A web directory lists web sites by category and subcategory.
- DMOZ
- Directory MOZilla (a directory)
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- DNS
- Domain Name System
Domain Name Doorway Page
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Duplicate Content
Dynamic IP
EPC
- Earnings Per Click
FFA
Free For All – FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
- GAP
- Google Advertising Professionals
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- GOOGLE
- Google (a search engine)
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- HTTP
- Hypertext Transfer Protocol
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- HTTPS
- HyperText Transfer Protocol Secure
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- IBL
- Inbound Link (see Back Link)
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-
- KDA
- Keyword Density Analyzer
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- KEI
- Keyword Effectiveness Index
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- Keyword/Keyphrase
- Keywords are words or terms which are used in search engine queries. Keyphrases are phrases consisting of multiple words that are used in search engine queries.
- Keyword Stuffing
- Keyword stuffing refers to the practice of adding (many) keywords to a web page for the benefit of influencing how a search engine ‘perceives’ the page. This is not for the benefit of human visitors.
Link Building
The process of finding or acquiring backlinks to your website or sites.
Link Farm
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity.
Link Juice
Link Popularity
Long Tail
LS
- LookSmart (a PPC Directory)
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- LSA
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- Latent Semantic Analysis
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- LSI
- Latent Semantic Indexing
Matt Cutts
Google Employee in charge of preventing or limiting SPAM in the Google search engine results pages. His blog.
- Monetize
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- Nofollow
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- Noindex
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- OBL
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- Outbound Link
Organic Results
Page Rank (or PageRank)
PageRank is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
PFI
Pay For Inclusion
- PPC
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- Pay Per Click
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- PPR
- Pay Per Rank
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- PPV
- Pay Per Visitor
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- PR
- Google PageRank™ is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
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- PR0
- PageRank Zero – the lowest actual PageRank given by Google.
Proxy
- PSA
- Public Service Ad
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- PubCon
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- Reciprocal Link
A two way hyperlink between websites.
Robots.txt
- Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
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- SEM
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- Search Engine Marketeer
Search Engine Marketer
Search Engine Marketing
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- SEMPO
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- Search Engine Marketing Professional Organization
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- SEO
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- Search Engine Optimization
Search Engine Optimizer
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- SEP
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- Search Engine Placement
Search Engine Positioning
Search Engine Promotion
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-
- SERPs
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- Search Engine Results Pages
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-
- SEs
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- Search Engines
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- SES
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- Search Engine Strategies (a conference)
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- SEU
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- Search Engine Usability
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- Sitemap
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- Shared Server
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- SMM
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- Social Media Marketing
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- SMO
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- Social Media Optimization
Snap shot
SPAM
- Sites Positioned Above Me
Spamdexing
Spamdexing was describes the efforts to spam a search engine’s index.
- Spider
- Also called a bot (or robot). Spiders are software programs that can scan the web, normally following hyperlinks (links) throughout a website (via internal links) and to other websites (via external links). They have many different purposes, including indexing web pages for search engines to finding e-mail addresses for email spammers.
- SSL
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- Secure Socket Layer
Static IP
An IP address that does not change.
Subdomain
- Text Link
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- TLD
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- Top Level Domain
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- TOS
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- Terms of Service
URI
Uniform Resource Identifier
URL
Uniform Resource Locater
W3C
- World Wide Web Consortium
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- Webmaster Tools
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- Wikipedia
- A is a multilingual, web-based, free content encyclopedia project, operated by the Wikimedia Foundation, a non-profit organization. It is the largest, most extensive and fastest growing encyclopedia currently available on the Internet.
Y!
- Yahoo! (a directory)
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