Bing and Yahoo! together make up a quarter of search traffic, and these Bing search engine users tend to click on ads more than Googlers.  You could be missing out on a higher rate of conversion!

If you’re not seeing a large chunk of valuable traffic from Bing and Yahoo!, you are missing out on a lot of potential of ad revenue – on average, non-Bing-optimized web sites are missing out on a 13% boost in revenue, and a 9.4% boost in traffic.

So, what’s to be done? A few tips to check on your Bing-ability:

1. In your robots.txt file, make sure the Bing spider is allowed to crawl your site (yes, many sites only allow Google to index them)
2. Compare how many of your pages are indexed in Bing and Google, by searching ‘site:yourwebsite.com’ in each engine
3. Use what Microsoft gives you. Make sure that you are not already using Bing’s webmaster tools
4. If you use AdWords to generate traffic, make sure you’re also using Microsoft’s AdCenter

The message is that you need your website maximized for Bing. Google remains the dominant search engine, but you need to start paying attention to Bing too.

So, what’s a good way to find high PR blog posts?

First of all, download SeoQuake, which is a free plugin.  SeoQuake plugins are available for Firefox, Chrome, and Safari.  Install the plugin for your browser.

SeoQuake will display the Page Rank of each site in search results from Google.

Next, go to Google search settings, click advanced, choose 100 search results and then enter a search like the following:

“your keyword phrase” +blog +”leave a comment”
(use the inverted commas)

Once the page has loaded and SEOQuake has found the PR for each result, you can order it in ascending or descending order.

Sort by Page Rank

You should now have the highest PR blog posts at the top.

As always, make sure to leave thoughtful, original comments.

Keywords used:

• high pr blogs
• how to find high pr blogs
• high pr blog sites
• high pr blogs to comment on

It’s nice to have all the submission sites in one spot and that is was listed on this handy page.  It’s broken down by type and includes the top sites for submitting and Pinging.

Blog and Search Engine Submissions Tools

Search engines should be submitted to once.  You can submit whenever you have a major update to your site, including if you reorganize the web site struction.

Blogs can be submitted when you make a new post or make a big change.

RSS feeds can be submitted once.  However, you can also  submit whenever there is a change in your feed structure.

Sitemaps should be resubmitted when there is a change in your web site structure, including when you add new pages.

Keywords used:

• Coupon Distribution Service

So, you have set up your website and are displaying Google Adsense on your various pages and blog posts.  But, you have noticed that the ads don’t seem to be appropriate or just plain strange.  It has nothing or very little to do with the content on your page or web site, as a whole.

Or, maybe your Click Thru Rate (CTR) is simply not good.  How can you improve the types of Adsense ads that display on the page, you ask.  Relative to your audience, by having better, more appropriate ads on your pages, you will increase the likelihood that your visitors will want to click on an ad.

What you need to know

Google has three different ways of targeting the Adsense ads to your web site.

• Contextual targeting
  Google looks at “such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.”  It is within this type of targeting that you can manage the ads that display on your site.
• Placement targeting
  In this situation, the advertisers (not you, you’re the publisher) select ad or section in which they will run their ads.  This usually is for web sites with a large audience.
• Interest-based advertising
  “Interest-based advertising allows advertisers to reach users based on their interests, and allows them to show ads based on a user’s previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, the Ads Preferences Manager lets users view and edit their interest categories.”

*All Adsense ads are geotargeted to the location of the visitor.

How to Section Target the Adsense Ads for Content

In order for you to tell Google what ads you want to display, you can designate exactly where to look within a page, when Google tries to determine the content.

To implement this code, find the section of text in which are you want Google to look.  Then within your page HTML place the following tags at the beginning and end of the text you wish to designate.

Use the following code:

Example:
<!– google_ad_section_end –>

Your Content Here

<!– google_ad_section_end –>
You can also tell Google to ignore a certain section of words by adding this line of code to sections of content that you would like to have ignored:

<!– google_ad_section_start(weight=ignore) –>

Things to Keep in Mind About Google Adsense

It can take up to 2 weeks for the changes to take effect.

Google is currently not able to target based upon keywords or categories, only overall content.

You will probably need to experiment with different sections and possibly reword some of your previously-written content.

Keywords used:

• how to target google adsense ads

By far, the search engine with the largest percentage of the market share is Baidu, with 64% of the people in China using it.

Why is the Baidu search engine important to you?

Because you could be reaching the largest audience in the world that doesn’t use Google.  This market has the best potential for growth, as the Chinese population continues to gain access to computers and the internet.  This is especially important if you offer something that can be of use to the Chinese people.  You could be effectively adding a billion people to the list of potential visitors to your site.

But how do you submit your URL to Baidu?

This is what you do.

Go to the Submit to Baidu page.

Step 1. Type in URL

Step 2. Type the random CAPTCHA into the field

Step 3. Press ENTER key

Submit URL to Baidu Chinese Search Engine

Congratulations, you will now be exposing your site/page to 64% of the approximately 1.3 billion people in China.

Keywords used:

• submit to baidu
• baidu com submiting url
• cadastrar url baidu
• submit baidu
• add url into baidu
• submit in baidu
• submit a complaint to baidu
• sbmit to baidu
• how to submit to baidu
• baidu what language submit
• add your url to baidu
• submitting url to baidu

Then you notice that a bunch of your web pages suddenly are no longer showing up in Google.  Or, worse yet, your entire domain is no longer showing up in the index of Google.  What the….?!

It could be temporary.

But, what if days or weeks have gone by and still nothing in the index.

Why does a web site or page(s) disappear from the Google index?

A site or page(s) gets deindexed for two basic reasons:

1. It has no value to visitors.
2. It has no value to Google.

How does it get deindexed?

1. A human editor
2. Google algorithms

What can you do if Google deindexes you?

You can request “re-inclusion” via the Request reconsideration of your site link in your Webmaster Tools.  It seems to be for the entire website, and not a specific page.

In the meantime, keep building links and quality content.  Make sure you are not doing anything that could jeopardize your site.  Read Google’s Webmaster Guidelines and Violations of the Webmaster Guidelines.

I have heard that the page(s) can come back, perhaps stronger than ever.

Google Knol

The great feature is that Knol is 100% Adsense revenue sharing!  Now is the time to join, while it is young!

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The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns.

Limitations (this will change as they develop):

• Right now it is only available in English, but it will eventually be extended to other languages.
• Only images and Flash ads will display third-party advertising. Text ads are not included.

For more information, click here.

Maybe eventually Google will put the quotes into an RSS feed for blogs and sites about these people.  Pretty cool!

The latest features include:

Alternate views for search results – You can do a variety of search types including a timeline, map, or in context of other information types.

With these views, Google’s technology extracts key dates, locations, measurements, and more from select search results so you can view the information in a different dimension.

Timeline and map views work best for searches related to people, companies, events and places. Info view shows all the data found for each result, to help you select the best choice.

Keyword suggestions – You can view different keywords to improve your search results. As you type your search, Google’s technology will provide alternative suggestions to your queries in real time. *This could be helpful in coming up with good keywords for SEO as well!

Keyboard shortcuts – Navigate search results quickly and easily, minimizing use of your mouse. Current keyboard shortcuts include:

Key Action
J – Selects the next result.
K – Selects the previous result.
O - Opens the selected result.
/ - Puts the cursor in the search box.