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	<title>Reviewer of Sites &#124; SEO Marketing Affiliate &#187; Adsense</title>
	<atom:link href="http://www.reviewerofsites.com/category/adsense/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.reviewerofsites.com</link>
	<description>SEO, Marketing, Search Engine News, Webmaster info, and Website Reviews</description>
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		<title>Google Introducing Third-party Ads on the Content Network</title>
		<link>http://www.reviewerofsites.com/2008/05/22/google-introducing-third-party-ads-on-the-content-network/</link>
		<comments>http://www.reviewerofsites.com/2008/05/22/google-introducing-third-party-ads-on-the-content-network/#comments</comments>
		<pubDate>Thu, 22 May 2008 13:45:22 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[content network]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/?p=72</guid>
		<description><![CDATA[Google has recently began allowing third-party advertisers onto their content network. Now you&#8217;ll see a larger assortment of ads displaying on Adsense. The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and [...]]]></description>
			<content:encoded><![CDATA[<p>Google has recently began allowing third-party advertisers onto their content network.  Now you&#8217;ll see a larger assortment of ads displaying on Adsense.</p>
<p>The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns.</p>
<p><span style="color: #72bb00;"><strong>Limitations</strong></span> (this will change as they develop):</p>
<ul>
<li>Right now it is only available in English, but it will eventually be extended to other languages.</li>
<li>Only images and Flash ads will display third-party advertising.  Text ads are not included.</li>
</ul>
<p>For more information, click <strong><a title="Google Adsense Blog" href="http://adsense.blogspot.com/2008/05/introducing-third-party-ads-on-google.html" target="_blank">here</a></strong>.</p>
<p></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.reviewerofsites.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>StumbleUpon: Improving Your Fan Network and Increasing Traffic</title>
		<link>http://www.reviewerofsites.com/2007/11/15/stumbleupon-improving-your-fan-network-and-increasing-traffic/</link>
		<comments>http://www.reviewerofsites.com/2007/11/15/stumbleupon-improving-your-fan-network-and-increasing-traffic/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 23:05:51 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[stumble]]></category>
		<category><![CDATA[stumbleupon]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/11/15/stumbleupon-improving-your-fan-network-and-increasing-traffic/</guid>
		<description><![CDATA[StumbleUpon is a wonderful thing. You can find all sorts of sites, pages, photos, videos, and games that would otherwise go unnoticed or not found when using your typical search engines. Use the Search in StumbleUpon and you can find gems of sites that you would very likely not find, as they could be buried [...]]]></description>
			<content:encoded><![CDATA[<p>StumbleUpon is a wonderful thing.   You can find all sorts of sites, pages, photos, videos, and games that would otherwise go unnoticed or not found when using your typical search engines.  Use the Search in StumbleUpon and you can find gems of sites that you would very likely not find, as they could be buried deep into the pages of Google or Yahoo!.</p>
<p>Another benefit of StumbleUpon is the amount of traffic that can find your pages and sites.  If you have something that you would like shared, you can add it to StumbleUpon when you or another stumbler discovers it and reviews it.  From that point on that page, image, or video is on the StumbleUpon network.</p>
<p>This leads us to the next point.</p>
<p><strong>Ways to improve your network of Fans:</strong></p>
<ol>
<li>Create a StumbleUpon blog and have thoughtful, entertaining, funny, or simply fun content.</li>
<li>Use the StumbleUpon PhotoBlog It! option to blog about a great photo that you have found.  Do this by Right-clicking on the photo and choose StumbleUpon PhotoBlog It!  Then comment on the photo you have found.</li>
<li>Join various groups, such as Stumblers, <a href="http://stumbleupon.group.stumbleupon.com/" rel="nofollow" title="StumbleUpon Group">StumbleUpon</a>, or <a href="http://http://stumble-tweaks-tricks.group.stumbleupon.com/" rel="nofollow" title="http://stumble-tweaks-tricks.group.stumbleupon.com/">StumbleUpon Tweaks and Tricks</a> (to improve your StumbleUpon layout and add features!)</li>
<li>Read the StumbleUpon tweaks on <a href="http://stumbleupon.theprawn.com/" rel="nofollow" title="The Prawn" target="_blank">The Prawn website</a>.</li>
<li>Also, you can improve you chances of meeting other like minded people by adding various <a href="http://www.stumbleupon.com/tag/" rel="nofollow" title="StumbleUpon Interests">interests</a> to your profile.  There are tons of interests to choose!</li>
</ol>
<p><strong>Interesting Blogs to read about StumbleUpon:</strong></p>
<p><a href="http://blog.stumbleupon.com/" rel="nofollow" title="Official StumbleUpon Blog">Official StumbleUpon Blog</a></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.reviewerofsites.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Ways to Find Your PPC Niche (Adsense, etc)</title>
		<link>http://www.reviewerofsites.com/2007/10/24/ways-to-find-your-ppc-niche-adsense-etc/</link>
		<comments>http://www.reviewerofsites.com/2007/10/24/ways-to-find-your-ppc-niche-adsense-etc/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 00:20:00 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/10/24/ways-to-find-your-ppc-niche-adsense-etc/</guid>
		<description><![CDATA[Many of us want an income in which we can &#8220;set it and forget it&#8221;, such as creating websites that may have great content, but also brings in some steady income along the way. How do you find good ways of determining what is searched for and what is bought? There are a number of [...]]]></description>
			<content:encoded><![CDATA[<p>Many of us want an income in which we can &#8220;set it and forget it&#8221;, such as creating websites that may have great content, but also brings in some steady income along the way.  How do you find good ways of determining what is searched for and what is bought?</p>
<p>There are a number of good ways to find revenue niches for your sites.</p>
<p>You can take a look at <strong><a href="http://www.google.com/trends" rel="nofollow" title="Google Trends" target="_blank">Google Trends</a></strong> which is Google&#8217;s report of what is hot.</p>
<blockquote><p><font size="-1">With Hot Trends, you can see a snapshot of what&#8217;s on the public&#8217;s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today&#8217;s top 100 fastest-rising search queries in the U.S. You can also select a recent date in history to see what the top rising searches were and what the search activity looked like over the course of that day. We update Hot Trends hourly.</font></p></blockquote>
<p>It&#8217;s a great way of seeing what is happening at the peak of a wave.</p>
<p>Another handy tool for seeing what is selling well is to look at Ebay&#8217;s <strong><a href="http://pages.ebay.com/sellercentral/catalog.html" rel="nofollow" title="Ebay's What's Hot" target="_blank">What&#8217;s Hot</a></strong> page in Seller Central.</p>
<blockquote><p>Selling success often translates into being at the right place, at the right time, with the right product. Check back often to stay on top of the latest promotions and hot items on eBay.</p></blockquote>
<p>Ebay also lists Hot Items by Category, has an Ebay Pulse, and many other options on the above page.</p>
<p>John Hold had a great suggestion;</p>
<blockquote><p>I find the best tool to use is the google search box. Not on googles home page but in your browser. I use firefox and have a google search box in the header. what you do is just type in any one letter like &#8220;f&#8221;. it will automatically fill the search box with first, all the searches you&#8217;ve made starting with that letter but under that will be &#8220;suggestions&#8221;, that&#8217;s what you want to look at. with &#8220;f&#8221; you&#8217;ll find &#8220;facebook, firefox, friendster, etc etc&#8221;. these are the top searched for sites. next type in a second letter like &#8220;a&#8221;. Now you see the most popular search terms that start with &#8220;fa&#8221; like&#8221;family guy, fandango, etc&#8221;. I then typed in &#8220;t&#8221; so that my first three letters are &#8220;fat&#8221;. After &#8220;fat people, fathead&#8221; you&#8217;ll see some good niche material like fate, fatigue, fatty liver, and fatima. Now click on a search term (niche) that you think will pay good and look at the ads that show and how many there are. From that info you decide if it&#8217;s worth going after.<br />
The possibilities are indeed endless. I just typed in &#8220;str&#8221; for kicks and found these 3 niches, stress, strep throat and stroke. Bet any of those could pay some big adsence bucks. Knock yourself out!</p></blockquote>
<p>Another is to try to get your hands on Google&#8217;s monthly list of most searched for terms or the monthly highest paying words for PPC.  These lists can be a challenge to get, but can be insightful.</p>
<p>The last suggestion is to simply read magazines, ezines, and newspapers for the latest news or research being done.  You may be able to get a jump on your competition just by using the &#8216;old noodle&#8217; (your brain)!</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>An Ongoing List of Adsense Alternatives</title>
		<link>http://www.reviewerofsites.com/2007/10/24/an-ongoing-list-of-adsense-alternatives/</link>
		<comments>http://www.reviewerofsites.com/2007/10/24/an-ongoing-list-of-adsense-alternatives/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 14:58:55 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/10/24/an-ongoing-list-of-adsense-alternatives/</guid>
		<description><![CDATA[Webmasters can place Google AdSense JavaScript code on their web pages which would then allow Google AdSense to be displayed as advertisements based upon the content of the web page. Some webmasters are either not accepted into the Google AdSense program, or do not wish to do business with Google. For those webmasters, there are [...]]]></description>
			<content:encoded><![CDATA[<p>Webmasters can place Google AdSense JavaScript code on their web pages which would then allow Google AdSense to be displayed as advertisements based upon the content of the web page.</p>
<p>Some webmasters are either not accepted into the Google AdSense program, or do not wish to do business with Google.</p>
<p>For those webmasters, there are many alternatives to Google AdSense.</p>
<p align="center"><strong><a href="http://www.reviewerofsites.com/ppc-advertising-alternatives/" title="List of Adsense Alternatives">Click here for a list of alternatives</a> </strong></p>
<p align="center"><strong>for the List of Google Alternatives Page of this site<a href="http://www.reviewerofsites.com/ppc-advertising-alternatives/" title="List of Adsense Alternatives"><br />
</a></strong></p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.reviewerofsites.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Internet&#8217;s Largest List of Adsense Revenue Sharing Sites</title>
		<link>http://www.reviewerofsites.com/2007/10/16/the-internets-largest-list-of-adsense-revenue-sharing-sites/</link>
		<comments>http://www.reviewerofsites.com/2007/10/16/the-internets-largest-list-of-adsense-revenue-sharing-sites/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 18:01:10 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/10/16/the-internets-largest-list-of-adsense-revenue-sharing-sites/</guid>
		<description><![CDATA[Earn Extra Money With Google Adsense Revenue Sharing! Please see the link on the right side or click the link below (I created a page instead). Click here for the page-&#62; Ginormous List of Revenue Sharing Sites]]></description>
			<content:encoded><![CDATA[<p align="center"><strong>Earn Extra Money With Google Adsense Revenue Sharing!</strong></p>
<p>Please see the link on the right side or click the link below (I created a page instead).</p>
<p style="text-align: center;"><span style="color: #0000ff;"><strong>Click here for the page-&gt;</strong></span><a title="List of Adsense Revenue Sharing Sites" href="http://www.reviewerofsites.com/the-internets-largest-list-of-adsense-revenue-sharing-sites/"><span style="color: #ff6600;"><strong> Ginormous List of Revenue Sharing Sites</strong></span><br />
</a></p>
<p>
<!-- Begin Google Adsense code -->
<script type="text/javascript"><!--
google_ad_client = "pub-4910625681055335";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60_as";
google_ad_type = "text";
google_ad_channel = "";
google_ui_features = "rc:6";
//-->
</script>
<script type="text/javascript"
  src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
<!-- End Google Adsense code -->
</p>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.reviewerofsites.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Electronic Funds Transfer for Adsense Now Available in Mexico</title>
		<link>http://www.reviewerofsites.com/2007/09/14/electronic-funds-transfer-for-adsense-now-available-in-mexico/</link>
		<comments>http://www.reviewerofsites.com/2007/09/14/electronic-funds-transfer-for-adsense-now-available-in-mexico/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 16:20:57 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/09/14/electronic-funds-transfer-for-adsense-now-available-in-mexico/</guid>
		<description><![CDATA[Good news for those out of Mexico using Adsense.  They can now transfer straight to their banks. We&#8217;re happy to let you know that Electronic Funds Transfer (EFT) is now supported in Mexico. Signing up for EFT to receive your future payments directly in your bank account is simple. Just follow these steps to set [...]]]></description>
			<content:encoded><![CDATA[<p>Good news for those out of Mexico using Adsense.  They can now transfer straight to their banks.</p>
<blockquote><p><a href="http://adsense.blogspot.com/2007/09/eft-available-in-mexico.html" title="IFT Allowed in Mexico" target="_blank">We&#8217;re happy to let you know that Electronic Funds Transfer (EFT) is now supported in Mexico.</a></p>
<p>Signing up for EFT to receive your future payments directly in your bank account is simple.  Just follow <a href="http://google.com/support/adsense/bin/answer.py?answer=15920&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2007-09-14&amp;medium=link">these steps</a> to set up your bank account &#8212; you&#8217;ll then need to verify a test deposit that we&#8217;ll place into your account. To learn more about EFT or the sign-up process, please visit our <a href="http://google.com/support/adsense/bin/answer.py?answer=59655&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2007-09-14&amp;medium=link">Help Center</a>.</p>
<p>We&#8217;ll continue to announce any new <a href="http://google.com/support/adsense/bin/answer.py?answer=15827&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2007-09-14&amp;medium=link">country support</a> for EFT or additional payments options here on the blog, so feel free to check back often!</p></blockquote>
<p><a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save"><img src="http://www.reviewerofsites.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share/Bookmark"/></a> </p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Best Free SEO, Marketing, PPC Tools</title>
		<link>http://www.reviewerofsites.com/2007/09/06/the-best-free-seo-marketing-ppc-tools/</link>
		<comments>http://www.reviewerofsites.com/2007/09/06/the-best-free-seo-marketing-ppc-tools/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 14:51:14 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/09/06/the-best-free-seo-marketing-ppc-tools/</guid>
		<description><![CDATA[Below is a list of the best tools on the internet for SEO, internet marketing, PPC (pay-per-click) and webmaster related needs. Backlinks (who is linking to you): Domain Pop Backlink Checker &#8211; This is probably the best backlink tool out there. It sorts by site, so if you have sitewide backlinks, you won&#8217;t have to [...]]]></description>
			<content:encoded><![CDATA[<p>Below is a list of the best tools on the internet for SEO, internet marketing,  PPC (pay-per-click) and webmaster related needs.</p>
<p><strong>Backlinks (who is linking to you):</strong></p>
<p><a href="http://www.domain-pop.com/" title="Domain Pop Backlink Checker" target="_blank">Domain Pop Backlink Checker</a> &#8211; This is probably the best backlink tool out there.   It sorts by site, so if you have sitewide backlinks, you won&#8217;t have to look at pages and pages of backlinks from the same site.  Fantastic!</p>
<p><a href="http://www.iwebtool.com/backlink_checker" title="iWebTool Backlink Checker" target="_blank">iWebTool&#8217;s Backlink Checker</a></p>
<p><a href="http://www.backlinkwatch.com/" title="Backlink Watch" target="_blank">Backlink Watch</a></p>
<p><strong>Key Words (helpful for PPC &#8211; Adsense, YPN, etc):</strong></p>
<p><a href="https://adwords.google.com/select/KeywordToolExternal" title="Google Keyword Tool" target="_blank">Google Key Word Tool</a> &#8211; You can&#8217;t beat Google&#8217;s own keyword tool!</p>
<p><a href="http://tools.seobook.com/general/keyword/" title="SEObook's Keyword Tool" target="_blank">SEO Key Word Tool</a></p>
<p><strong>Assortment of Web-based Tools</strong></p>
<p><a href="http://www.seochat.com/" target="_blank">SEOChat</a> &#8211; On left side</p>
<p><a href="http://www.smartpagerank.com/tools.php" target="_blank">Smart PageRank</a></p>
<p><a href="http://www.webconfs.com/" target="_blank">WebConf</a></p>
<p><strong>Browser based tools:</strong></p>
<p><strong>&#8211;Firefox Plugins&#8211;</strong></p>
<p><a href="http://www.smartpagerank.com/extension.php" target="_blank">Smart Pages plugin</a> &#8211; Very handy tool!</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/3036" target="_blank">SEOQuake</a> &#8211; shows nofollow links, along with much more</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/2279" target="_blank">Niche Watch Tool</a> &#8211; Excellent tool for studying keywords. As it states, &#8220;This wonderful SEO extension provides you the technical information required to beat your competitor websites in serps.&#8221;</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/321" target="_blank">SearchStatus</a> &#8211; Also shows nofollow links, plus much more</p>
<p><a href="https://addons.mozilla.org/en-US/firefox/addon/5362" target="_blank">Alexa Sparky</a> &#8211; Official tool for Alexa. Displays a nice graph along your bottom task bar. Also, helps to boost your Alexa rank (not very relevant unless you sell blog posts)</p>
<p><script src="http://gmodules.com/ig/ifr?url=http://tools.seobook.com/google-gadgets/keywords.xml&amp;synd=open&amp;w=342&amp;h=495&amp;title=SEOBook+Competitive+%26+Keyword+Research+Tool&amp;border=%23ffffff%7C3px%2C0px+solid+%23999999&amp;output=js"></script></p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>F Shaped Reading Pattern of Web Content</title>
		<link>http://www.reviewerofsites.com/2007/09/03/f-shaped-reading-pattern-of-web-content/</link>
		<comments>http://www.reviewerofsites.com/2007/09/03/f-shaped-reading-pattern-of-web-content/#comments</comments>
		<pubDate>Mon, 03 Sep 2007 02:24:45 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/09/03/f-shaped-reading-pattern-of-web-content/</guid>
		<description><![CDATA[A study recently conducted by Jakob Nielsen and Kara Pernice showed a startling reading pattern of web users. Instead of being the assumed line by line, left to right pattern, readers often glance through the content in an F shaped pattern. This is of particular importance to website designers that are concerned about the readers [...]]]></description>
			<content:encoded><![CDATA[<p>A study recently conducted by <a href="http://www.useit.com/eyetracking/" title="F Shapped Reading Patter" target="_blank">Jakob Nielsen and Kara Pernice</a> showed a startling reading pattern of web users.  Instead of being the assumed line by line, left to right pattern, readers often glance through the content in an F shaped pattern.  This is of particular importance to website designers that are concerned about the readers clicking on ads or reading specific information on a page.</p>
<p>Using special eye tracking equipment (as seen below), they studied the reading patterns of 238 web users.  The equipment includes cameras and infrared emitters, which are hidden behind the dark areas above and below the screen.  In addition, they had a webcam mounted on the side to capture the users facial expressions.</p>
<p><img src="http://www.usasportstraining.com/reviewerofsites/images/eyetracker.jpg" title="Eye Tracking Equipment" alt="Eye Tracking Equipment" height="135" width="180" /></p>
<p>As the web user reads the page, they often read the first, and sometimes second, paragraph, but then glance along the left side and down, thus making an F shape.  A heat map is displayed in the images below.  The <span style="color: #cc0000">red</span>, indicating the most heavily viewed area, while <span style="color: #ffcc33">yellow</span> indicates the even less,  and <span style="color: #3333ff">blue</span> displaying the least viewed area.  You will then notice the pattern of the letter <span style="font-weight: bold">&#8220;F&#8221;</span>.</p>
<p>In the next image, which is an About Us page, you will notice that the reader did not read further than two paragraphs before beginning to skim.  Unless the very beginning of the next paragraphs grab their attention or they find the first two particularly intriguing, you will probably lose them on this page.</p>
<p><img src="http://www.usasportstraining.com/reviewerofsites/images/eyetracking_corporate_site_about_us.png" title="F shaped reading pattern - about us" alt="F shaped reading pattern - about us" height="434" width="324" /></p>
<p>In the next image you will see how they viewed a common shopping cart design.</p>
<p>Notice how the reader fixated on the numbers?  They also just glanced over the imagery on the page.  This may be something to consider in your websites, particularly if is an ecommerce site.</p>
<p><img src="http://www.usasportstraining.com/reviewerofsites/images/eyetracking_shoppingcart.png" title="Eye Tracking of a Shopping Cart Page" alt="Eye Tracking of a Shopping Cart Page" height="449" width="317" /></p>
<p>You may also notice that the users only glanced at the cross-selling offers.  Any attempts to cross-sell would have to be eye catching and immediately obvious of its value to the user.  This study could be very pertinent to all webmasters and marketers trying to sell a product or an idea.</p>
<p><strong>Press Coverage:</strong> <small></small></p>
<p><small><strong>USA Today</strong></small><br />
<a href="http://www.usatoday.com/tech/news/2006-03-26-web-use-study_x.htm">&#8216;Sneak Peek&#8217; Into Net Surfers&#8217; Brains</a></p>
<p><small><strong>Poynter Institute</strong></small><br />
<a href="http://www.poynter.org/column.asp?id=31&amp;aid=103505">What Makes Web Images Attractive</a></p>
<p><strong>If you wish to order their new book</strong>,<strong> you may use the following link</strong>: <a href="http://www.amazon.com/gp/product/0321498364?ie=UTF8&amp;tag=goodiesandmon-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0321498364">Eyetracking Web Usability (Voices That Matter)</a><img src="http://www.assoc-amazon.com/e/ir?t=goodiesandmon-20&amp;l=as2&amp;o=1&amp;a=0321498364" style="border: medium none  ! important; margin: 0px ! important" border="0" height="1" width="1" /></p>
<p><strong>Also, you should check out their other highly regarded book</strong> <a href="http://www.amazon.com/gp/product/0321350316?ie=UTF8&amp;tag=goodiesandmon-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0321350316">Prioritizing Web Usability (VOICES)</a></p>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization and Marketing Terms and Acronyms</title>
		<link>http://www.reviewerofsites.com/2007/08/31/search-engine-optimization-and-marketing-terms-and-acronyms/</link>
		<comments>http://www.reviewerofsites.com/2007/08/31/search-engine-optimization-and-marketing-terms-and-acronyms/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 19:33:30 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/08/31/search-engine-optimization-and-marketing-terms-and-acronyms/</guid>
		<description><![CDATA[302 Found &#8211; The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. 304 Not Modified &#8211; If the client has performed a conditional GET request and access is allowed, but the document has not been modified, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>302</strong></p>
<dd><span class="black">Found</span> &#8211; The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.</dd>
<dd>
</dd>
<dt><strong>304</strong></dt>
<dd><span class="black">Not Modified</span> &#8211; If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.</dd>
<dd>
</dd>
<dt><strong>307</strong></dt>
<dd><span class="black">Temporary Redirect</span> &#8211; The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.</dd>
<dd>
</dd>
<dt><strong>400</strong></dt>
<dd><span class="black">Bad Request</span> &#8211; The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.</dd>
<dd>
</dd>
<dt><strong>401</strong></dt>
<dd><span class="black">Unauthorized</span> &#8211; The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.</dd>
<dd>
</dd>
<dt><strong>403</strong></dt>
<dd><span class="black">Forbidden</span> &#8211; The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.</dd>
<dd>
</dd>
<dt><strong>404</strong></dt>
<dd><span class="black">Not Found</span> &#8211; The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.</dd>
<dd>
</dd>
<dt><strong>410</strong></dt>
<dd><span class="black">Gone</span> &#8211; The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.</dd>
<dd>
</dd>
<dt><strong>500</strong></dt>
<dd><span class="black">Internal Server Error</span> &#8211; The server encountered an unexpected condition which prevented it from fulfilling the request.</dd>
<dd>
</dd>
<dt><strong>501</strong></dt>
<dd><span class="black">Not Implemented</span> &#8211; The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.</dd>
<p><strong>Adsense</strong></p>
<p><strong>Algorithm </strong></p>
<p><strong>Anchor Text</strong></p>
<p>Anchor text refers to the visible text for a hyperlink.  For example:</p>
<p>&lt; a href=&#8221;http://www.reviewerofsites.com/&#8221; &gt;<strong>This is the anchor text</strong>&lt; /a &gt;<br />
<strong>ATW</strong></p>
<dl>
<dd>AlltheWeb (search engine)</dd>
</dl>
<p><strong>Authority</strong></p>
<blockquote><p>A website that is considered by Google or other search engines to be trusted and usually given a high PageRank.</p></blockquote>
<p><strong>BackLink</strong><br />
A web page that has a hyperlink to one of your pages, usually the home page.<br />
<strong>B2B</strong></p>
<p>Business to Business</p>
<p><strong>Blog </strong></p>
<p><strong>BOT</strong></p>
<p>Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.</p>
<p><strong>BOTW</strong></p>
<p><a href="http://www.botw.com" title="Best of the Web" target="_blank">Best Of The Web</a> (Directory)</p>
<dl>
<dt><strong>Cache</strong></dt>
<dt>
</dt>
<dt><strong>CAPTCHA</strong></dt>
<dt>
</dt>
<dd>Completely Automated Public Turing Tests to Tell Computers and Humans Apart </dd>
</dl>
<p><strong>Cloaking</strong><br />
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees.  This technique is abused by spammers for keyword stuffing.  Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.<br />
<strong>Canonicalization </strong></p>
<p><strong>Click Fraud </strong></p>
<p><strong>Conversion</strong><br />
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.</p>
<dl>
<dt><strong>Content</strong> </dt>
<dt>
</dt>
<dt><strong>Context </strong></dt>
</dl>
<dl>
<dt>Relevance of one element of a web page&#8217;s content to other elements of web page&#8217;s content.</dt>
</dl>
<p><strong>CPL</strong></p>
<dl>
<dd>Cost Per Lead </dd>
<dd>
</dd>
<dt><strong>CPM</strong> </dt>
<dd>Cost Per Thousand </dd>
<dd>
</dd>
<dt><strong>CPS</strong></dt>
<dd>Cost Per Sale </dd>
<dd>
</dd>
<dt><strong>CPC</strong>  </dt>
<dd>Cost Per Click (Google&#8217;s <a href="http://en.wikipedia.org/wiki/Pay_per_click" title="Pay Per Click" target="_blank">PPC</a> Program)</dd>
<dd>
</dd>
<dt><strong>CTA</strong></dt>
</dl>
<dl>
<dd>Content Targeted Adverstising &#8211; It refers to the placement of relevant PPC ads on content pages for non-search engine websites. </dd>
<dd>
</dd>
<dt><strong>CTR</strong></dt>
<dt>
</dt>
<dd>Click Through Rate</dd>
<dd>
</dd>
<dt><strong>CVC</strong> | <strong>CVC2</strong></dt>
<dt>
</dt>
<dd>Card Verification Code</dd>
</dl>
<p><strong>Data Center</strong></p>
<p><strong>Dedicated Server</strong></p>
<p><strong>Deep Link</strong><br />
A hyperlink from another website that is pointing to one of your website pages, other than the home page.<br />
<strong>Directory</strong><br />
A <a href="http://en.wikipedia.org/wiki/Web_directory" title="Web Directory" target="_blank">web directory</a> lists web sites by category and subcategory.</p>
<dl>
<dt><strong>DMOZ</strong></dt>
<dd>Directory MOZilla (a directory)</dd>
<dt>
</dt>
<dt><strong>DNS</strong></dt>
<dd>Domain Name System</dd>
</dl>
<p><strong>Domain Name </strong><strong>Doorway Page</strong><br />
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.<br />
<strong>Duplicate Content </strong></p>
<p><strong>Dynamic IP </strong></p>
<p><strong>EPC</strong></p>
<dl>
<dd>Earnings Per Click</dd>
</dl>
<p><strong>FFA</strong><br />
Free For All &#8211; FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.</p>
<dl>
<dt> <strong>GAP</strong></dt>
<dd>Google Advertising Professionals</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>GOOGLE</strong></dt>
<dd>Google (a search engine)</dd>
<dt>
</dt>
<dt><strong>HTTP</strong></dt>
<dd>Hypertext Transfer Protocol</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>HTTPS</strong></dt>
<dd>HyperText Transfer Protocol Secure</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>IBL</strong></dt>
<dd>Inbound Link (see Back Link)</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>KDA</strong></dt>
<dd>Keyword Density Analyzer</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>KEI</strong> </dt>
<dd>Keyword Effectiveness Index</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>Keyword/Keyphrase</strong></dt>
</dl>
<dl>
<dt>Keywords are words or terms which are used in search engine queries. Keyphrases are phrases consisting of multiple words that are used in search engine queries.  </dt>
</dl>
<dl>
<dt><strong>Keyword Stuffing</strong> </dt>
</dl>
<dl>
<dt>Keyword stuffing refers to the practice of adding (many) keywords to a web page for the benefit of influencing how a search engine &#8216;perceives&#8217; the page.  This is not for the benefit of human visitors. </dt>
</dl>
<p><strong>Link Building</strong><br />
The process of finding or acquiring backlinks to your website or sites.<br />
<strong>Link Farm</strong></p>
<blockquote><p>A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity.</p></blockquote>
<p><strong>Link Juice</strong></p>
<p><strong>Link Popularity </strong></p>
<p><strong>Long Tail </strong></p>
<p><strong>LS</strong></p>
<dl>
<dd>LookSmart (a PPC Directory)</dd>
<dt>
</dt>
<dt><strong>LSA</strong></dt>
<dt>
</dt>
<dd>Latent Semantic Analysis</dd>
<dt>
</dt>
<dt><strong>LSI</strong></dt>
<dd>Latent Semantic Indexing</dd>
</dl>
<p><strong>Matt Cutts</strong><br />
Google Employee in charge of preventing or limiting SPAM in the Google search engine results pages.  His <a href="http://www.mattcutts.com/blog" title="Matt Cutts Blog" target="_blank">blog</a>.</p>
<dl>
<dt><strong>Monetize</strong></dt>
<dt>
</dt>
<dt><strong>Nofollow</strong></dt>
<dt>
</dt>
<dt><strong>Noindex</strong></dt>
<dt>
</dt>
<dt><strong>OBL</strong></dt>
<dt>
</dt>
<dd>Outbound Link</dd>
</dl>
<p><strong>Organic Results</strong></p>
<p><strong>Page Rank (or PageRank) </strong><br />
PageRank is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.<br />
<strong>PFI</strong></p>
<blockquote><p> Pay For Inclusion</p></blockquote>
<dl>
<dt><strong>PPC</strong></dt>
<dt>
</dt>
<dd><a href="http://en.wikipedia.org/wiki/Pay_per_click" title="Pay Per Click" target="_blank">Pay Per Click</a></dd>
<dt>
</dt>
<dt><strong>PPR</strong></dt>
<dd>Pay Per Rank</dd>
<dt>
</dt>
<dt><strong>PPV</strong></dt>
<dd>Pay Per Visitor</dd>
<dt>
</dt>
<dt><strong>PR</strong></dt>
<dd><a href="http://www.google.com/technology/">Google PageRank</a>™ is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm. </dd>
<dt>
</dt>
<dt><strong>PR0</strong></dt>
<dd>PageRank Zero &#8211; the lowest actual PageRank given by Google. </dd>
</dl>
<p><strong>Proxy</strong></p>
<dl>
<dt><strong>PSA</strong></dt>
<dd>Public Service Ad</dd>
<dt>
</dt>
<dt><strong>PubCon</strong></dt>
<dt>
</dt>
<dt><strong>Reciprocal Link</strong></dt>
</dl>
<p>A two way hyperlink between websites.<br />
<strong>Robots.txt</strong></p>
<dl>
<dd>Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.</dd>
<dd>
</dd>
<dd>
</dd>
<dt><strong>SEM</strong></dt>
<dt>
</dt>
<dd>Search Engine Marketeer<br />
Search Engine Marketer<br />
Search Engine Marketing</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SEMPO</strong></dt>
<dt>
</dt>
<dd>Search Engine Marketing Professional Organization</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SEO</strong></dt>
<dt>
</dt>
<dd>Search Engine Optimization<br />
Search Engine Optimizer</dd>
<dt>
</dt>
<dt><strong>SEP</strong></dt>
<dt>
</dt>
<dd>Search Engine Placement<br />
Search Engine Positioning<br />
Search Engine Promotion</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SERPs</strong></dt>
<dt>
</dt>
<dd>Search Engine Results Pages</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SEs</strong></dt>
<dt>
</dt>
<dd>Search Engines</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SES</strong></dt>
<dt>
</dt>
<dd>Search Engine Strategies (a conference)</dd>
<dd>
</dd>
<dt>
</dt>
<dt><strong>SEU</strong></dt>
<dt>
</dt>
<dd>Search Engine Usability</dd>
<dd>
</dd>
<dt><strong>Sitemap</strong></dt>
<dt>
</dt>
<dt><strong>Shared Server</strong></dt>
<dt>
</dt>
<dt><strong>SMM</strong></dt>
<dt>
</dt>
<dd>Social Media Marketing</dd>
<dt>
</dt>
<dt><strong>SMO</strong></dt>
<dt>
</dt>
<dd>Social Media Optimization</dd>
</dl>
<p><strong>Snap shot</strong></p>
<p><strong>SPAM</strong></p>
<dl>
<dd>Sites Positioned Above Me</dd>
</dl>
<p><strong>Spamdexing</strong><br />
Spamdexing was describes the efforts to spam a search engine&#8217;s index.</p>
<dl>
<dt><strong>Spider </strong></dt>
</dl>
<dl> </dl>
<dl>
<dt>Also called a <a href="http://http://en.wikipedia.org/wiki/Bot" title="Internet Bot" target="_blank">bot</a> (or robot).  Spiders are software programs that can scan the web, normally following hyperlinks (links) throughout a website (via internal links) and to other websites (via external links). They have many different purposes, including indexing web pages for search engines to finding e-mail addresses for email  spammers.</dt>
</dl>
<dl> </dl>
<dl>
<dt><strong>SSL</strong></dt>
<dt>
</dt>
<dd>Secure Socket Layer</dd>
</dl>
<p><strong>Static IP</strong><br />
An <a href="http://en.wikipedia.org/wiki/IP_address" title="IP Address" target="_blank">IP address</a> that does not change.<br />
<strong>Subdomain </strong></p>
<dl>
<dt><strong>Text Link</strong></dt>
<dt>
</dt>
<dt><strong>TLD</strong></dt>
<dt>
</dt>
<dd>Top Level Domain</dd>
<dt>
</dt>
<dt><strong>TOS</strong></dt>
<dt>
</dt>
<dd>Terms of Service</dd>
</dl>
<p><strong>URI </strong><br />
 Uniform Resource Identifier<br />
<strong>URL</strong><br />
Uniform Resource Locater<br />
<strong>W3C</strong></p>
<dl>
<dd><a href="http://www.w3.org/" title="World Wide Web Consortium" target="_blank">World Wide Web Consortium</a></dd>
<dt>
</dt>
<dt><strong>Webmaster Tools</strong></dt>
<dt>
</dt>
<dt><strong>Wikipedia</strong></dt>
</dl>
<blockquote><dl>
<dt>A is a multilingual, web-based, free content encyclopedia project, operated by the Wikimedia Foundation, a non-profit organization. It is the largest, most extensive and fastest growing encyclopedia currently available on the Internet. </dt>
</dl>
</blockquote>
<p><strong>Y!</strong></p>
<dl>
<dd><a href="http://www.yahoo.com" title="Yahoo" target="_blank">Yahoo!</a> (a directory)</dd>
</dl>
<p>
<!-- Begin Google Adsense code -->
<script type="text/javascript"><!--
google_ad_client = "pub-4910625681055335";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60_as";
google_ad_type = "text";
google_ad_channel = "";
google_ui_features = "rc:6";
//-->
</script>
<script type="text/javascript"
  src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
<!-- End Google Adsense code -->
</p>
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		</item>
		<item>
		<title>Web Surfers Resist Search Engine Sponsored Links</title>
		<link>http://www.reviewerofsites.com/2007/08/25/web-surfers-resist-search-engine-sponsored-links/</link>
		<comments>http://www.reviewerofsites.com/2007/08/25/web-surfers-resist-search-engine-sponsored-links/#comments</comments>
		<pubDate>Sat, 25 Aug 2007 00:40:22 +0000</pubDate>
		<dc:creator>reviews</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.reviewerofsites.com/2007/08/25/web-surfers-resist-search-engine-sponsored-links/</guid>
		<description><![CDATA[According to a recent poll by Penn State, web surfers do not trust search engine sponsored links.  Print Goes Wireless published an article recently, stating that &#8220;consumers are distrustful of search engine sponsored listings and click on such links fewer than twice in every 10 searches, new research has revealed.&#8221;  Those are some horrible statistics!  [...]]]></description>
			<content:encoded><![CDATA[<p>According to a recent poll by Penn State, web surfers do not trust search engine sponsored links.   <a href="http://www.pcw.co.uk/vnunet/news/2197291/surfers-shun-search-engine" title="Surfers shun search engine sponsored links" target="_blank">Print Goes Wireless</a> published an article recently, stating that &#8220;consumers are distrustful of search engine sponsored listings and click on such links fewer than twice in every 10 searches, new research has revealed.&#8221;  Those are some horrible statistics!  This only shows that Adsense website owners need to be always changing with the consumer mindset.  If it means tweaking their website layout to flow better with the ads or improving their content so the visitor will more likely trust, or even appreciate, the link, then the webmaster must keep working on imaginative ways of developing their sites.</p>
<p>Further, the article states, &#8220;in that study, participants clicked on the results identified as &#8216;organic&#8217; on more than 80 per cent of their searches rather than sponsored links even though many of the organic results were actually rewritten sponsored links.  So his goal was to determine whether integrating sponsored links into organic results would increase the click-through rate, but this did not happen.&#8221;  This is very interesting and goes against much of the thinking of Adsense webmasters.  Instead of using block ads, perhaps the better method is to integrate the ads into the content itself, such as having keywords link to an ad.  We&#8217;ve seen this on some websites and forums, but they don&#8217;t seem well integrated and usually have a double line under the word.  This seems to be very annoying for the reader if they happen to roll their cursor over the word, which would then display an ad image or more ad text.</p>
<p>The other unavoidable problem is with the advertisers themselves.  If their advertisement leads the visitor to a page loaded with eye-popping, bold print that seems like a poorly designed web page, at best, or a horribly conceived ad, at worst, then the the visitor will be more annoyed than happy with the result of their click.   Advertisers must take the time to make visiting their site worth it.</p>
<p>As web surfers become more savvy and discerning in what constitutes a worthwhile site, including those of advertisers, then the pressure falls back on the Adsense site and the advertisers to offer up something better.</p>
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