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For those of us that sell products via an ecommerce site, you probably are familiar with Google Base (formerly Froogle) where you can list your products on Google Product Search. You may wonder if you are getting many visitors from Google Base. You will likely get visitors if your pages are fairly well designed in Google Base and the pricing and attributes are good. The question would be; how does one track Google Base visitors using Google Analytics?

Google has an answer on their Official Google Base Blog, however their advice is odd and a pain in the arse at best, and very bad advice at worst. Their answer is to create another page just for the Google Base visitors, thus creating duplicate content, which contradicts Google’s own webmaster guidelines. Nice.

Regular landing page: http://example.com/page1.html
Unique Base landing page: http://example.com/page2.html

By creating two versions of the same page on your website and submitting the unique landing page URLs to Base, Google Analytics can show you exactly how much traffic is being sent to your website from Base. Just make sure to include the unique landing page URL in the link attribute of your bulk upload file.

A much, much better answer was supplied by Scott Horne over at WebProNews. They even provide great graphics to help you. He suggests adding a query string to the end of the url link in Google Base, such as ?ref=base.

It would look like this: http://www.example.com/nifty-product.html?ref=base

You would then log into Google Analytics, go to the specific domain, go to Content, Top Landing Page, and do a search for ref=base.

Very simple!

Tags: Advertising, Business, Google, Marketing by reviews
34 Comments »

The fact that practically all kinds of products may be distributed freely in promotional aims is not a secret to anyone. You always should or even must be aware that some products of your market are distributed very often as freebies!

Promotional products are still in great demand and if you ignore this, your items may become inconsequential and even work against you. Time is not a fixed phenomenon – lifestyles change, we do change with them as well as promotional items or show gifts. The usual calendars and drinkware that were used let’s say 30 years ago have undergone huge transformation – they become more handy and more individualistic. In order to find out what holiday gifts your target audience requires you are to consider their tastes. You should invest quite a bit in promo items they will likely never let you down.

Do not learn from others’ mistakes! This is a golden rule: Spend more on satisfying your client than saving on him. Do not just sell or give out tiny things that will sooner or later be thrown out from the office, car or home. Be creative if you still want to be a major player on your market.

Tags: Website Review by reviews
2 Comments »

There is an excellent resource for advertising promotional products at Get Your Promotional Products.com.  They are basically a one-stop shop for information and links to businesses that sell promotional products, such as promotional bags, buttons, magnets, Frisbees, and even umbrellas.  All businesses are challenged with getting potential customers to visit their place of business.  One of the more effective ways to do this is to give away, sell, or award people with items emblazoned with your logo.  Rather than pay for advertising on the internet, radio, or in print, you can provide your customer with an almost constant reminder of the service that you offer.  They even offer discounts at a growing list of merchants.

Another great feature of the site is that they have reviews of the businesses that offer promotional products for other businesses.  If you’re having difficulty choosing between two or three, you can quickly narrow it down based upon the reviews from others.  To my knowledge, Get Your Promotional Products.com is the only site out there offering reviews of such businesses.

So, if you are in the business of selling promotional items or looking for someone to sell you promotional items, then you should consider advertising the promotional items with Get Your Promotional Products.com!

Tags: Website Review by reviews
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