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Ways to Find Your PPC Niche (Adsense, etc)

Many of us want an income in which we can “set it and forget it”, such as creating websites that may have great content, but also brings in some steady income along the way. How do you find good ways of determining what is searched for and what is bought?

There are a number of good ways to find revenue niches for your sites.

You can take a look at Google Trends which is Google’s report of what is hot.

With Hot Trends, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 100 fastest-rising search queries in the U.S. You can also select a recent date in history to see what the top rising searches were and what the search activity looked like over the course of that day. We update Hot Trends hourly.

It’s a great way of seeing what is happening at the peak of a wave.

Another handy tool for seeing what is selling well is to look at Ebay’s What’s Hot page in Seller Central.

Selling success often translates into being at the right place, at the right time, with the right product. Check back often to stay on top of the latest promotions and hot items on eBay.

Ebay also lists Hot Items by Category, has an Ebay Pulse, and many other options on the above page.

John Hold had a great suggestion;

I find the best tool to use is the google search box. Not on googles home page but in your browser. I use firefox and have a google search box in the header. what you do is just type in any one letter like “f”. it will automatically fill the search box with first, all the searches you’ve made starting with that letter but under that will be “suggestions”, that’s what you want to look at. with “f” you’ll find “facebook, firefox, friendster, etc etc”. these are the top searched for sites. next type in a second letter like “a”. Now you see the most popular search terms that start with “fa” like”family guy, fandango, etc”. I then typed in “t” so that my first three letters are “fat”. After “fat people, fathead” you’ll see some good niche material like fate, fatigue, fatty liver, and fatima. Now click on a search term (niche) that you think will pay good and look at the ads that show and how many there are. From that info you decide if it’s worth going after.
The possibilities are indeed endless. I just typed in “str” for kicks and found these 3 niches, stress, strep throat and stroke. Bet any of those could pay some big adsence bucks. Knock yourself out!

Another is to try to get your hands on Google’s monthly list of most searched for terms or the monthly highest paying words for PPC. These lists can be a challenge to get, but can be insightful.

The last suggestion is to simply read magazines, ezines, and newspapers for the latest news or research being done. You may be able to get a jump on your competition just by using the ‘old noodle’ (your brain)!

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An Ongoing List of Adsense Alternatives

Webmasters can place Google AdSense JavaScript code on their web pages which would then allow Google AdSense to be displayed as advertisements based upon the content of the web page.

Some webmasters are either not accepted into the Google AdSense program, or do not wish to do business with Google.

For those webmasters, there are many alternatives to Google AdSense.

Click here for a list of alternatives

for the List of Google Alternatives Page of this site

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The Internet’s Largest List of Adsense Revenue Sharing Sites

Earn Extra Money With Google Adsense Revenue Sharing!

Please see the link on the right side or click the link below (I created a page instead).

Click here for the page-> Ginormous List of Revenue Sharing Sites

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The Power of Google

Google seems to be growing exponentially. During the month of August alone they were reported to have had 31 billion queries throughout the world. In total more than 37 billion searches were carried out across all Google sites. Second on the list was Yahoo!, which had a paltry 8.5 billion searches recorded during the month. Yahoo!, Ask, and MSN Search do not come anywhere near being as used or have the level of usage. Although there was a poll conducted recently showing that Yahoo! had a slight lead for users in terms of being a favored search engine. These users still seem to be using Google anyway.

The Asia-Pacific region, including China, Japan and India, contained the greatest number of unique searchers, with 258 million conducting over 20 billion searches during the month.

Since Google has such dominance, as far as search engines are go, they also can greatly influence the way websites are designed, how people market their sites, and to that end, which websites people visit. They can also pretty much dictate the cost of advertising as well. This level of control over something so pervasive, being the internet itself, makes one think that they have more influence now than Microsoft ever had during its hayday.

I believe they are bordering on monopoly control of the internet. I wonder if they will be eventually targeted for regulation or some sort of government instituted penalties, such as being broken up.

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SERP Rank – The alternative to Page Rank

Most of us know or suspect that PageRank has little meaning these days.

Here’s my idea:

Someone (not necessarily Google) creates a toolbar and/or small site banners showing the current SERP for specific terms for that page.

1. Roll your mouse over the top of the banner and you then see the terms or key words (the banner could also show a numerical value, such as “page 1, pos 3″ or just “P1,p3″ for the page showing up on the first page at position 3 on the page.

2. The toolbar could show the search terms and the “SERP rank“.

3. There could be a site that could show graphs of SERP changes and notify the user when there are sudden drops or increases in the SERP.  Perhaps this could be a paid for service to cover costs.

I want to know your thoughts on this. :)

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Improving Search Engine Results Page (SERP) Rank

Wikopedia describes the Search Engine Results Page (SERP) as “the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.”

The SERPs are the single most important thing with respect to search engines and optimizing your website, and in particular, the individual pages. The SERPs are the “free” way of getting targetted traffic to your site. The usual alternative is paid advertising, which is anything but free. Search Engine Optimization is the science (or art) of optimizing a website for the best SERP results possible for range of potential search terms that the webmaster is trying to improve upon for the SERPs. The higher the position on the page, preferably the first page, of the SERP the better. Most search engine users only look at the top choices on the first page.

Each search term, such as “reviewer” or “reviewer of sites“, will have different results for the respective search engine. You will even notice that the results may change from day to day for the exact same search term on the specific search engine. There are many variables to consider when optimizing your site and pages, including how and what your competition is doing on their end for the given search terms. In my opinion, the best methods for improving your SERPs for the specific search terms is to do the following:

  • Use the Firefox plugins SEOQuake and Niche Watch to analyze your (and your competition’s) keyword density for a specific page, determine the amount of backlinks (preferably from pages with related content), number of indexed pages, keyword occurrences on the page, page rank, all in anchor, all in title and all in text rank for both domain and webpage information.
  • Continue to add original content on your site, especially articles relating to the specific keywords.
  • Give descriptive titles to the content and web pages relating to the keywords.
  • If possible, use search engine friendly url’s, such as “http://www.example.com/seo/all-about-seo.html”.

It does take time to work your way toward the top of the SERPs, especially if the keywords have a lot of competition, so you will need to be patient. The important thing is to not do anything that could get you penalized by Google, since it is usually the SERPs for your site that takes the hit.

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