Huge Jump in Online Newspaper Advertising
Posted by reviews on Sep 3, 2007
The Newspaper Association of America (NAA) reported a huge jump in online advertising of 19.3 percent in the second quarter of 2007. The same period last year showed an increase of only 5.4 percent. The NAA article stated;
‘Newspaper Web sites continue to have a positive impact on the industry’s revenue stream during a time of transition,’ said NAA President and CEO John F. Sturm. Advertisers know that newspaper Web sites are ideal for reaching online users with the most attractive demographics.’
Meanwhile, spending for print ads in newspapers is down 10.2 percent compared to the same period in the previous year. It is true that online news can have a greater reach to the target audience, which is of great interest in the ever expanding global marketplace. This shows a renewed faith for online advertisers, which could cross over to other forms of information sites.