Reviewer of Sites

302

Found – The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

304

Not Modified – If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

307

Temporary Redirect – The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

400

Bad Request – The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

401

Unauthorized – The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

403

Forbidden – The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.

404

Not Found – The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

410

Gone – The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

500

Internal Server Error – The server encountered an unexpected condition which prevented it from fulfilling the request.

501

Not Implemented – The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

Adsense

Algorithm

Anchor Text

Anchor text refers to the visible text for a hyperlink. For example:

< a href=”http://www.reviewerofsites.com/” >This is the anchor text< /a >
ATW

AlltheWeb (search engine)

Authority

A website that is considered by Google or other search engines to be trusted and usually given a high PageRank.

BackLink
A web page that has a hyperlink to one of your pages, usually the home page.
B2B

Business to Business

Blog

BOT

Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

BOTW

Best Of The Web (Directory)

Cache

CAPTCHA

Completely Automated Public Turing Tests to Tell Computers and Humans Apart

Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Canonicalization

Click Fraud

Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.

Content

Context

Relevance of one element of a web page’s content to other elements of web page’s content.

CPL

Cost Per Lead

CPM

Cost Per Thousand

CPS

Cost Per Sale

CPC

Cost Per Click (Google’s PPC Program)

CTA

Content Targeted Adverstising – It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CTR

Click Through Rate

CVC | CVC2

Card Verification Code

Data Center

Dedicated Server

Deep Link
A hyperlink from another website that is pointing to one of your website pages, other than the home page.
Directory
A web directory lists web sites by category and subcategory.

DMOZ

Directory MOZilla (a directory)

DNS

Domain Name System

Domain Name Doorway Page
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Duplicate Content

Dynamic IP

EPC

Earnings Per Click

FFA
Free For All – FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.

GAP

Google Advertising Professionals

GOOGLE

Google (a search engine)

HTTP

Hypertext Transfer Protocol

HTTPS

HyperText Transfer Protocol Secure

IBL

Inbound Link (see Back Link)

KDA

Keyword Density Analyzer

KEI

Keyword Effectiveness Index

Keyword/Keyphrase

Keywords are words or terms which are used in search engine queries. Keyphrases are phrases consisting of multiple words that are used in search engine queries.

Keyword Stuffing

Keyword stuffing refers to the practice of adding (many) keywords to a web page for the benefit of influencing how a search engine ‘perceives’ the page. This is not for the benefit of human visitors.

Link Building
The process of finding or acquiring backlinks to your website or sites.
Link Farm

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity.

Link Juice

Link Popularity

Long Tail

LS

LookSmart (a PPC Directory)

LSA

Latent Semantic Analysis

LSI

Latent Semantic Indexing

Matt Cutts
Google Employee in charge of preventing or limiting SPAM in the Google search engine results pages. His blog.

Monetize

Nofollow

Noindex

OBL

Outbound Link

Organic Results

Page Rank (or PageRank)
PageRank is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
PFI

Pay For Inclusion

PPC

Pay Per Click

PPR

Pay Per Rank

PPV

Pay Per Visitor

PR

Google PageRank™ is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.

PR0

PageRank Zero – the lowest actual PageRank given by Google.

Proxy

PSA

Public Service Ad

PubCon

Reciprocal Link

A two way hyperlink between websites.
Robots.txt

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEM

Search Engine Marketeer
Search Engine Marketer
Search Engine Marketing

SEMPO

Search Engine Marketing Professional Organization

SEO

Search Engine Optimization
Search Engine Optimizer

SEP

Search Engine Placement
Search Engine Positioning
Search Engine Promotion

SERPs

Search Engine Results Pages

SEs

Search Engines

SES

Search Engine Strategies (a conference)

SEU

Search Engine Usability

Sitemap

Shared Server

SMM

Social Media Marketing

SMO

Social Media Optimization

Snap shot

SPAM

Sites Positioned Above Me

Spamdexing
Spamdexing was describes the efforts to spam a search engine’s index.

Spider

Also called a bot (or robot). Spiders are software programs that can scan the web, normally following hyperlinks (links) throughout a website (via internal links) and to other websites (via external links). They have many different purposes, including indexing web pages for search engines to finding e-mail addresses for email spammers.

SSL

Secure Socket Layer

Static IP
An IP address that does not change.
Subdomain

Text Link

TLD

Top Level Domain

TOS

Terms of Service

URI
Uniform Resource Identifier
URL
Uniform Resource Locater
W3C

World Wide Web Consortium

Webmaster Tools

Wikipedia

A is a multilingual, web-based, free content encyclopedia project, operated by the Wikimedia Foundation, a non-profit organization. It is the largest, most extensive and fastest growing encyclopedia currently available on the Internet.

Y!

Yahoo! (a directory)

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