Reviewer of Sites

302

Found – The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

304

Not Modified – If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

307

Temporary Redirect – The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

400

Bad Request – The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

401

Unauthorized – The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

403

Forbidden – The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.

404

Not Found – The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

410

Gone – The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

500

Internal Server Error – The server encountered an unexpected condition which prevented it from fulfilling the request.

501

Not Implemented – The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

Adsense

Algorithm

Anchor Text

Anchor text refers to the visible text for a hyperlink. For example:

< a href=”http://www.reviewerofsites.com/” >This is the anchor text< /a >
ATW

AlltheWeb (search engine)

Authority

A website that is considered by Google or other search engines to be trusted and usually given a high PageRank.

BackLink
A web page that has a hyperlink to one of your pages, usually the home page.
B2B

Business to Business

Blog

BOT

Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

BOTW

Best Of The Web (Directory)

Cache

CAPTCHA

Completely Automated Public Turing Tests to Tell Computers and Humans Apart

Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Canonicalization

Click Fraud

Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.

Content

Context

Relevance of one element of a web page’s content to other elements of web page’s content.

CPL

Cost Per Lead

CPM

Cost Per Thousand

CPS

Cost Per Sale

CPC

Cost Per Click (Google’s PPC Program)

CTA

Content Targeted Adverstising – It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CTR

Click Through Rate

CVC | CVC2

Card Verification Code

Data Center

Dedicated Server

Deep Link
A hyperlink from another website that is pointing to one of your website pages, other than the home page.
Directory
A web directory lists web sites by category and subcategory.

DMOZ

Directory MOZilla (a directory)

DNS

Domain Name System

Domain Name Doorway Page
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Duplicate Content

Dynamic IP

EPC

Earnings Per Click

FFA
Free For All – FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.

GAP

Google Advertising Professionals

GOOGLE

Google (a search engine)

HTTP

Hypertext Transfer Protocol

HTTPS

HyperText Transfer Protocol Secure

IBL

Inbound Link (see Back Link)

KDA

Keyword Density Analyzer

KEI

Keyword Effectiveness Index

Keyword/Keyphrase

Keywords are words or terms which are used in search engine queries. Keyphrases are phrases consisting of multiple words that are used in search engine queries.

Keyword Stuffing

Keyword stuffing refers to the practice of adding (many) keywords to a web page for the benefit of influencing how a search engine ‘perceives’ the page. This is not for the benefit of human visitors.

Link Building
The process of finding or acquiring backlinks to your website or sites.
Link Farm

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity.

Link Juice

Link Popularity

Long Tail

LS

LookSmart (a PPC Directory)

LSA

Latent Semantic Analysis

LSI

Latent Semantic Indexing

Matt Cutts
Google Employee in charge of preventing or limiting SPAM in the Google search engine results pages. His blog.

Monetize

Nofollow

Noindex

OBL

Outbound Link

Organic Results

Page Rank (or PageRank)
PageRank is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.
PFI

Pay For Inclusion

PPC

Pay Per Click

PPR

Pay Per Rank

PPV

Pay Per Visitor

PR

Google PageRank™ is a numerical weighting (0 to 10, 10 being the highest) based upon the Google link analysis algorithm.

PR0

PageRank Zero – the lowest actual PageRank given by Google.

Proxy

PSA

Public Service Ad

PubCon

Reciprocal Link

A two way hyperlink between websites.
Robots.txt

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEM

Search Engine Marketeer
Search Engine Marketer
Search Engine Marketing

SEMPO

Search Engine Marketing Professional Organization

SEO

Search Engine Optimization
Search Engine Optimizer

SEP

Search Engine Placement
Search Engine Positioning
Search Engine Promotion

SERPs

Search Engine Results Pages

SEs

Search Engines

SES

Search Engine Strategies (a conference)

SEU

Search Engine Usability

Sitemap

Shared Server

SMM

Social Media Marketing

SMO

Social Media Optimization

Snap shot

SPAM

Sites Positioned Above Me

Spamdexing
Spamdexing was describes the efforts to spam a search engine’s index.

Spider

Also called a bot (or robot). Spiders are software programs that can scan the web, normally following hyperlinks (links) throughout a website (via internal links) and to other websites (via external links). They have many different purposes, including indexing web pages for search engines to finding e-mail addresses for email spammers.

SSL

Secure Socket Layer

Static IP
An IP address that does not change.
Subdomain

Text Link

TLD

Top Level Domain

TOS

Terms of Service

URI
Uniform Resource Identifier
URL
Uniform Resource Locater
W3C

World Wide Web Consortium

Webmaster Tools

Wikipedia

A is a multilingual, web-based, free content encyclopedia project, operated by the Wikimedia Foundation, a non-profit organization. It is the largest, most extensive and fastest growing encyclopedia currently available on the Internet.

Y!

Yahoo! (a directory)

Tags: Adsense, Internet, Link Building, SEO by reviews
3 Comments »

In Google’s continuing war on spam sites “cluttering” their search results Google  has partnered with GoDaddy to gather more information on webmasters and their domains.

As covered on Search Engine Journal

Google recently filed United States Patent Application 20050071741. As part of that patent application, Google made apparent its efforts to wipe out search engine spam, stating:

‘Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”

Domains registered for longer periods give the indication, true or not, that their owner is legitimate. Google uses a domain’s length of registration when indexing and ranking a Web site for inclusion in their organic search results.

So to prove to everyone that your site is the real deal, register for more than one year and increase your chances of boosting your search ranking on Google.

This is very interesting news that I see as continuing to be a consideration for webmasters and SEO’s as Google continues to partner with or buy other domain registrars in the future.  If Google sees a registration for only a year or so they will very possibly consider it to be spam and not display the page or site very highly in the search results.  This is a big deal for new websites and, in particular, non-spam sites, such as ecommerce sites.

Lesson learned: Register your domain for as long as possible to increase your likelihood ranking well with Google both in terms of PageRank and the Search Engine Results Page (SERP).

Tags: SEO by reviews
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Building links is an important part of online marketing, as it can direct targetted traffic to your site, but also improve your ranking on the three main search engines (Google, Yahoo, and MSN (Live)). It can also increase your PageRank, which is helpful toward how you appear in the Search Engine Results Pages (SERP). More likely though, it will help you if you happen to sell text links or blog posts. There are many ways to build links and here are just a few.

1. Submit Press Releases. A simple press release about your website’s launch can be released to several PR websites, who will then distribute it to various online news sites.

2. Reciprocal Links with Similar Websites. It is very important that you only exchange with sites that are highly related to your content. Google is stating that they view link exchanges as schemes to be avoided. You may not get much of value, other than potential targetted traffic. You can find link partners by emailing them directly or searching through webmaster forums, such as Digital Point Forum.

3. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. It is very important that you do not spam the comment section. Likely, the comment will be blocked or not approved. This will increase the likelyhood that the webmaster will implement ‘nofollow’ on their site and further comments will be of little or no value. Instead, write a relevant comment. Try to avoid using keyword names in place of your name when commenting. This will probably cause the moderator to not allow your comment. Again, if the comment is set to nofollow, the link will not count for most search engines.

4. Social Bookmarking/Voting Websites. Various social voting websites, such as Netscape or Digg have a high PageRank and can direct a lot of traffic your way. This is especially true if you publish content that is particularly interesting.

5. Forum Signatures. Sign up for as many forums of related content as you can find and that are active. Emphasis should be placed on forums that allow signature links, especially if they are not nofollow.

6. Create a Tool, Theme or Widget. Write or pay someone to write a useful tool and host it on your site. It could either reference your site in the widget, thus creating a backlink, or users may like it so much that they will link to it from their site or forum posts. Designing Wordpress or similar themes and placing your link in the footer is a great way of creating backlinks, as webmasters use them for their sites.

7. Submit your web site to Web Directories. This can be a very monotonous process, however it can possibly net you several hundred backlinks. An alternative would be to hire someone to manually submit your site to directories. The main ones to consider paying for would be Yahoo Directories and BOTW.com. You can also try to get it added to the DMOZ, but this can take 1-2 years!

8. Article Submissions. Write articles on your niche topic and submit them to article directories. At the footer of these articles would be your backlink. There is the potential that you will get some targetted traffic also from the readers of your articles, as they are published on related websites.

9. Blogs on Other Blog Platforms. Use your blogs or hire/find others to mention your site on their blog. You may get some targetted visitors and it will count as a backlink. In other words, if you have a network or simply one blog, you can link to your other sites. Another option is to find other bloggers and get them to do a blog post about your site. There are many people that will blog for a fee. Take a look at Payperpost.com, for example.

10. Squidoo Lenses. Making a Squidoo Lens is an easy process that could earn you some extra money, but more importantly, it counts as a backlink. A Squidoo Lens is basically a one page website that you can easily design via their helpful Squidoo Lens wizard.  Your Squidoo Lens can be used to talk about a topic that you enjoy, a business, or a product. In addition, you can reference Amazon or Ebay products and earn a commission.  You can then build links back to your site or sites from your lenses.

Tags: Link Building by reviews
7 Comments »

According to a recent poll by Penn State, web surfers do not trust search engine sponsored links.  Print Goes Wireless published an article recently, stating that “consumers are distrustful of search engine sponsored listings and click on such links fewer than twice in every 10 searches, new research has revealed.”  Those are some horrible statistics!  This only shows that Adsense website owners need to be always changing with the consumer mindset.  If it means tweaking their website layout to flow better with the ads or improving their content so the visitor will more likely trust, or even appreciate, the link, then the webmaster must keep working on imaginative ways of developing their sites.

Further, the article states, “in that study, participants clicked on the results identified as ‘organic’ on more than 80 per cent of their searches rather than sponsored links even though many of the organic results were actually rewritten sponsored links.  So his goal was to determine whether integrating sponsored links into organic results would increase the click-through rate, but this did not happen.”  This is very interesting and goes against much of the thinking of Adsense webmasters.  Instead of using block ads, perhaps the better method is to integrate the ads into the content itself, such as having keywords link to an ad.  We’ve seen this on some websites and forums, but they don’t seem well integrated and usually have a double line under the word.  This seems to be very annoying for the reader if they happen to roll their cursor over the word, which would then display an ad image or more ad text.

The other unavoidable problem is with the advertisers themselves.  If their advertisement leads the visitor to a page loaded with eye-popping, bold print that seems like a poorly designed web page, at best, or a horribly conceived ad, at worst, then the the visitor will be more annoyed than happy with the result of their click.   Advertisers must take the time to make visiting their site worth it.

As web surfers become more savvy and discerning in what constitutes a worthwhile site, including those of advertisers, then the pressure falls back on the Adsense site and the advertisers to offer up something better.

Tags: Adsense, Internet by reviews
2 Comments »

If webmasters want to monetize their websites, the best way to do it is through Adsense or a similar program. There are plenty of webmasters that are finding it hard to earn decent amount of money via their websites. However there are the other ones, the ones that seem to be raking in the money.  What makes these webmasters different from the rest?

The successful ones often can provide some great tips for making money via their websites.  There is no need to reinvent the wheel.  It’s time for you to learn from the successful ones and not repeat their mistakes.

Here are 5 great methods to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that has worked well for is the Large Rectangle (336X280) size. This format tends to have a higher Click Through Rate (CTR). The benefit of this ad format is that it look like normal web links.   People are used to clicking on this layout since it is visually similar to most websites that they commonly use when browsing the internet. They may not know they are clicking on an Adsense ad.

2. Location, location, location!  Do not put Adsense on the bottom of the pages of your site.  Put them at the top, center, or sides, where people can see them more quickly. You will be surpised at how much a location matters.

3. Create a custom palette for your ads. Choose a color that will blend with the background of your site. If your site has a light blue background, try to use light blue as the color of your ad border and background. The idea to pattern the colors to make the Adsense ads look like they are part of the various web pages.  By blending the ads with your content you will increase the likelyhood of people clicking on the ads.

4. Content is king!  Keep them coming back for more with  relevant and interesting content.  If you can’t think of something interesting to write or add to your site, hire someone to write for you.  Also, write something in which you know something about.  The Digital Point Forum has people wanting to write original content, and at reasonable prices.

5. Some have found that less content means a higher CTR.  The belief is that you are leaving your readers wanting more and that they will click around looking for more information.  Unfortunately, others disagree with this theory.  You may want to experiment.

Tags: Adsense, Business by reviews
No Comments »

As Dan Thies points out in his blog entry on his SEOFastStart.com site, it is possible for the Google spiders to crawl “your” site’s pages through a proxy. The problem is that Google will then no longer see the real url as the correct url, but instead view the proxy’s url as valid. Your url will then be de-indexed by Google (and possibly other search engines). Imagine how many visitors could be lost because your site is no longer coming up in the SERPs (search engine results page)! Imagine also, how this could effect other areas of income if your PageRank drops to zero because of this!

They did notify Google about this over a year ago, but to date Google has done nothing. As time has passed, more advanced proxies have come into existence. These advanced proxies no longer pass the user-agent and other valuable information, making it even more difficult to prevent this from occurring.

How Can I Tell if I’ve been Proxified?

A simple test is to do a search for a keyword or phrase (or combination of phrases) that are unique to the page on your site that you are testing. If you find a duplicate page via the search engine then you may have been proxy hacked. A typical proxy url may look something like: www.example.com/nph-proxy.pl/655486/http/www.yoursite.com/

An Implementation Guide is available on Jaime Sirovich’s blog to walk you through some possible preventative measures.

Hopefully Google and the like take this seriously and fix it soon!

Tags: Internet by reviews
4 Comments »

1) PPC Traffic

Pay-Per Click traffic with Google Adwords and the like can bring good, traffic however it can be a very expensive method of bringing visitors to your site.

2) Writing Articles

Writing articles and submitting them to sites or Article Directories can be a great way of generating backlinks and possibly some targetted traffic to your site.

3) Social Networking websites

The first one that springs to mind is StumbleUpon. However, the traffic from stumbleupon is not targeted.

Here’s a huge List of Social Networking websites

Yahoo Answers! – This is an excellent resource to get traffic. It is indexed daily and you will have a very good chance of getting some targetted traffic. It is nofollow, so you will not get any link juice.

5) Blogs, Forums, Press Releases

The more ways you can announce your website or talk about your product, the better. If you can generate some buzz and get people talking, you will find an increased number of visitors.

6) Forum Signatures

Take part in related forums. The more active you are, the more other users of the forum will likely see your posts and therefore your signature.

Tags: Adsense, Business by reviews
2 Comments »